Mr T: Jones!

Chuck Norris: Jones!

Shatner: Jones!

Agency DDB Auckland
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Zac Lancaster
Copywriter: Tom Cunliffe
Account Director: Danielle Richards
Planner: Craig McLeod
Account manager: Katya Frolova

Yeah, Yeah, Na.: DraftFCB

DraftFCB continues its 'Ease up on the drink' campaign for the government with a new take on an old problem in the New Zealand drinking psyche: peer pressure.

The new 'Say Yeah, Nah' campaign for the Health Promotion Agency (which has absorbed the Alcohol Advisory Council) shows New Zealanders it's okay to say 'yeah' to a good time and 'nah' to needing alcohol to have it. A 60-second TVC is the corner piece of the campaign, playing on our love of a good bromance and iconic Kiwi vernacular.

"We wanted to show a part of the Kiwi drinking culture that doesn't get much attention," says DraftFCB executive creative director Regan Grafton.

"We've all had moments with friends where there's a pressure to drink in order to have fun. This gives people a [phrase] to use without offending their friends."

Grafton says the TVC above will air on all the major TV broadcasters, before being replaced by a 30-second cut down version later in its run time. It is supported by print and outdoor material, as well as collateral for placement inside of bars. Social media elements are in the works, but not ready yet he adds.

While the TVC focuses on two 30-something men, the print versions will explore different age groups and peer pressure specific to women.

Grafton says DraftFCB does several projects for the HPA, but isn't its sole agency.

Credits
Regan Grafton – Executive Creative Director
Kelly Lovelock – Senior Art Director
Hywel James – Senior Copywriter
Brian van den Hurk – Chief Operating Officer
David Thomason – Head of Strategic Planning
Carl Sarney – Planner
Trevor Shailer – Community Partnerships Director
Donna Lewis – Account Director
Sarah Meikle – Senior Account Manager
Pip Mayne – Head of Content
Sascha Mortimer - Producer
Nick McFarlane – Senior Designer
Michael Braid - Designer
Greg Wood – Digital Creative Director
Kevin Akers – Head of Digital Production
Rachel Leyland – Media Manager
Karen Tipper – Media Manager
Sarah McEwan – Media Buyer
Moniquea Frear – Media Buyer
Harri Owen – Head of Digital and Content
Steph Pearson – Digital Director
Allanah Tatana – Senior Digital Media Planner/Buyer
Charlotte Broadbent – Digital Campaign Manager
Eamon Hoolihan – Search Director

Production co – Exit Films

Director – Garth Davis

Red Cross: Y&R

Blacklist directing duo Holbrooks teamed up with Y&R New Zealand and Flying Fish for "Parcel," a poignant :30 TVC for Red Cross New Zealand.

In the spot, the camera follows a Red Cross aid package as it transitions through different situations of crisis and delivers relief to people in need.

"We wanted to take the material and create a real roller-coaster of imagery and emotion," commented Holbrooks Director, Daniel Gray. "We wanted to show how Red Cross is brave and committed in their quest to helping those in need.”

Holbrooks created a sophisticated look in response to the agency’s brief. The monochromatic tone throughout the film helps convey its serious message while a neutral backdrop makes the Red Cross emblem pop.

"Everyone working on the project was of the same mind for the direction," said Holbrooks Director Tom Brown, who oversaw the NYC animation team. "The design is closest to the true Holbrooks personal style.”

The team employed a mix of cel animation and 3D camera work to balance handcrafted warmth with dynamic storytelling. Holbrooks took advantage of being located in both New York City and Budapest to maximize production days, working around the clock with the New Zealand client to manage the compressed production schedule.

Music and sound design by Antfood supports the narrative — a journey from a serious and dark place to a resolution that is more hopeful.

The spot is currently running in New Zealand as part of the Red Cross Annual Appeal.

Credits
Client: Red Cross New Zealand
National Marketing & PR Manager: Ross Cameron
National Fundraising Manager: Alice Montague

Y&R New Zealand:
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Art Director: Mark Tallis
Copywriter: Cameron Dowsett
Agency Head of Production: Christina Hazard
Senior Account Manager: Steph Patton
Creative Planner: Jason Wells

NZ Production Co: Flying Fish
Executive Producer: James Moore

US Production Co: Blacklist
Executive Producer: Adina Sales
Producers: Alex Unick, Patrick Gantert

Blacklist Director: Holbrooks
Design: Dan Gray + Tom Brown + Marika Cowan + Angelica Alzona
Animation: Dan Gray, Tom Brown. Song E. Kim, Marika Cowan, Angelica Alzona, Alan Foreman
Compositing: Tom Brown, Andrew Zimbelman

Music + Sound Design: Antfood